It can be fairly rough to be a startup young entrepreneur. There are those who can't push through coming up with a formal social media marketing plan presentation despite having tons of bright business ideas. Some face a brick wall in finding investors, and some because of how young they are had to deal with discrimination.
It is only through trial and error that some aspects of the industry can be learned, which gives more seasoned entrepreneurs the edge. The use of social media however leveled the playing field for the younger generation. But before you grow your head like a balloon just because you were able to use social media right from get go, read these do's and don'ts of social media marketing. This will help you use social media effectively for marketing purposes.
Do's
Have a Personal and a Separate Business Account
The is the most common fault young entrepreneurs fall prey to is using their personal social media account for business promotion. Remember that your friends a re not your clients and they do not want to get spammed just like anybody else. If there is one thing that you are going to get for sure out of this is resentment to your business. Don't turn your personal account into a business one, rather make a separate "strictly business" account. Remember that you are not chatting with your friends here anymore but promoting your business account. Observe a more professional tone to let your audience know you mean business.
Audience Interaction
If you think that just setting up an account gets the entire job done then you are wrong. Engaging your audience is needed to establish a strong clientele. Solicit feedbacks, quickly respond to comments/tweets, update your account regularly, and make sure it is active but do it in moderation. By doing this, you get to build a strong following and be able to keep their interests high. This also gives you valuable insights on the wants and dislikes of both your target audience and your existing customers.
Hire a Social Media Marketing Assistant
There is no doubt about the value of social media marketing brings to the table in making your business grow. This does not mean though that it should be your main focus of concern. Since you are the head, you need to see to it that all the other important aspects of your business are not taken for granted like supervising your staff, attending meetings, etc. There is a strong tendency that you might get sidetracked from doing updates of tweets and status, and responding to comments. Getting the services of a social media marketing assistantsolves the problem of taking care of your social media site. This means you can concentrate on running the other areas of your business.
Don'ts
Spoon Feeding Your Business
Your audiences already know that you are a business and your account is for promotional purposes, so there is no need for you to blatantly slapping their face with advertisements about your product. What expert's advice is to take subtle steps in engaging customers. Hosting contests and quizzes are great promotional tactics that are not too obvious and would not annoy your audience.
Posting Irrelevant Data
Unless you want to lose credibility and customers in a blink of an eye, never treat your business and personal accounts as one. It is utterly pointless posting tweets, creating links, uploading personal photos that have zero relevance to your products or services. What has a picture of you in the beach getting a tan got to do with meeting your customer's needs and wants? Get the point?
Starting with Multiple Accounts
This may be the most common mistake young and budding entrepreneurs make; creating numerous accounts instead of just a couple to begin with. Dedicating time and attention is needed to get the most out of social media. It will not be an effective marketing tool if you will preoccupy yourself with several accounts and not be able to focus on just a few. You may have a number of accounts but you are at risk not just losing an account but also valuable customers as well. Take your time to be comfortable in using just a couple or three sites for the moment and feel free to add more later on.
These are only a few but very important things to remember as you stat your SMM endeavors. Thinking this is too much for a busy upstart entrepreneur like you? Get the services of a social media marketing assistant. He/she will gladly take on all the social media tasks leaving you free to concentrate on the other important areas of your business.
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